Producing New Technologies | SOC 334

INTRODUCTION

INTRODUCTION


22 Lectures and 22 Seminars                                               

The aim of this module is to examine the cultures of production of new technologies, including designers as ‘cultural intermediaries’, the impact of ‘user-experience’ research, and the ways in which social science is used within the technology industry. The module will focus on empirical examples – such as the design of the Sony Walkman, or the culture of the design firm IDEO – as well as theoretical approaches to the evolution of new technologies.

Learning Outcomes

Having completed this module students will

  • Be familiar with key frameworks in understanding the production of new technology
  • Understand the importance and role of ‘cultural intermediaries’ such as designers, artists and engineers, as well as the culture of key sites such as Silicon Valley
  • Develop a sociological understanding of the ways in which ‘users’ are figured in the course of producing new technology

Programme of Studies/Module Content

  • Sociological approaches to technology design and the user
  • Case studies of specific technologies
  • The culture of design and design companies
  • Communities of practice in technology production: web designers, product designers, engineers, new media artists etc
  • Cultural and creative industries in a global context



Required Reading

Cockburn, C & Ormrod, S (1993) Gender and Technology in the Making. London, Sage

English-Lueck, J (2002) cultures@siliconvalley. Stanford, Stanford Univeristy Press

Julier, G  (2001) The Culture of Design. London, Sag

Molotch, H (2003) Where Stuff Comes From. London, Routledge



Recommended Reading

Downey, G (1998) The Machine in Me: An Anthopologist Sits Among Computer Engineers. London, Routledge

Matthews, G (2003) Silicon Valley, Women and the California Dream. Stanford, Stanford University Press